Restaurant: Impossible · S21 E13
Greg's BBQ
Belen, New Mexico
Good outcome here: the business is still trading today.
The short answer
Official website live, describes itself as a "veteran owned family run business," lists address, hours (Wed-Sun 11am-7pm) and phone.
What happened on the show
An ex-Marine could not stop micromanaging the son working beside him, and it was endangering his life. Greg ran Greg's BBQ, a family restaurant in Belen, New Mexico, while carrying several health conditions and years of untreated stress, and the episode charged Irvine with getting him to trust his son, step back from the kitchen and start valuing his own health before it killed him. Getting a Marine to trust his son and protect his own health was the whole aim, and the rescue kept that goal front and center. Since the teaser centers on Greg's micromanaging and his health, not the plates, what remains is a family barbecue joint whose survival was tied to whether its owner would finally take his hands off it.
After the cameras left
Greg's BBQ is still open. The restaurant's official site is live, describing it as a veteran-owned family-run business and listing its address at 629 S Main Street, current Wednesday-through-Sunday hours and a phone number. The live official site marks it open, medium confidence, as of the latest look. For an ex-Marine the episode showed micromanaging his son at real cost to his health, a live veteran-owned listing suggests the Belen barbecue joint is still trading, whatever became of the family dynamic.
Location
629 S Main St, Belen NM 87002
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Sources
Confidence: medium. Last checked 2026-07-19.